Following the idyllic cottagecore, Scandinavian hygge, candy-like barbiecore, and the “coastal grandma” style, TikTok and Instagram have embraced another fashion trend—pajama aesthetics that extend beyond the bedroom walls. It’s fair to note that this trend didn’t emerge unexpectedly. It all started a few years ago when, riding the wave of impactful fashion revivals of the ’90s, we all gave slip skirts a second chance. Satin slip dresses (similar to those worn by Kate Moss, Sarah Jessica Parker, Gwyneth Paltrow 20-25 years ago) began appearing more frequently in both designer and popular mass-market brand collections. Well, we have great news for those who favored this trend: pajama aesthetics in the Spring-Summer 2024 season are taking on new dimensions.
The essence of this trend lies in the fact that with stylish footwear and a few accessories, your pajamas, in which you were literally just watching your favorite TV series, can become a complete outfit for meeting a friend, having breakfast at your favorite cafe, going out of town, or strolling along the seaside. You can wear pajamas as an alternative to a suit (paired with satin ballet flats or mesh mules) or separately: a shirt with shorts, bike shorts, or jeans (with sneakers or heeled sandals). Pajama pants or shorts with a top, a white t-shirt, hoodie (with sneakers or teddy sandals). On cooler days, you can layer a blazer, trench, or knit sweater over your pajamas, pair it with a compact baguette bag or a spacious hobo. The main thing is for you to feel comfortable and cozy, “at home.” The foundation of pajamacore style is predictably comfort, with a focus on natural fabrics (cotton, silk, and linen), loose silhouettes, and minimalism. The key motive of pajama aesthetics is the desire to feel free.
Among US,UK brands offering pajamas for both home routines and stylish urban looks, you can find options from Little Sleepies, Fox Lingerie, MARSEGO, ROOMMATE, Balcony Garment, JUL, OLIZ, LESSLESS.
